Cord shaving – a new phenomenon in the UK 21 March 2016
Nearly 70% of people in Britain say that they subscribe to some form of live or on-demand video streaming. Most are cutting down on their TV packages, that is, ‘cord shaving’. According to Nielsen’s Global Video-on-Demand report, the most popular … Continue reading
46% in Germany interested to switch to OTT 18 March 2016
There has been an increase of 60% in people of Germany wanting to replace cable/satellite TV with Over-the-Top connected TV services. This is according to a survey by market research institute, TNS Infratest conducted for Zattoo – an internet TV … Continue reading
Faster internet and shorter videos on demand 17 March 2016
4G mobile internet is a big bet for telecom operators and content owners alike in India. Coupled with smart devices, video streaming to the masses is expected to gradually increase. There are already 66 million unique video viewers and around … Continue reading
Ads okay with free video streaming content 17 March 2016
According to a recent survey by Nielsen, it was revealed that a majority of individuals find ads annoying, and many are ready to block them. Despite this, almost 60% expressed that they are ok with ads if they are getting … Continue reading
Comic-Con to launch its video-on-demand service 15 March 2016
Comic-Con has announced that it will launch a video-on-demand service around the time of the popular expo. The beta is expected to come up on May 7th. It will be ad-free and free of cost till July end. It will … Continue reading
Viacom is gearing up to face cord cutting with ‘Viacom Play Plex’ 14 March 2016
Cord cutting is real. Viacom is gearing up to fight against it by investing in ‘TV everywhere’. Viacom Play Plex having MTV, Nickelodeon, Comedy Central and other popular channels is the answer of the network for the competition. Pay TV … Continue reading
Video ads monetization up by 76% on OTT 14 March 2016
Video ad views is growing at more than 30% this year. Monetization techniques have worked the best for OTT set top boxes, dynamic ad insertion and multiscreen. Video ads dominated on OTT devices and smartphones, and ad revenues grew by … Continue reading
Young adults prefer online videos, though TV is still dominant 14 March 2016
According to Thinkbox, there has been a drop of 7% among young adults’ (16-24) TV viewership times in 2015. It was found out that still TV is the most popular form of video. The average viewing times for this age … Continue reading
Binge watching on bed increases 11 March 2016
TV viewing is shifting to internet TV platforms. There is a rise in demand for streaming services like Netflix, Hulu and Amazon Prime. Binge watching is the trend. TV is still the dominant viewing platform, but things are changing in this … Continue reading
VOD globally pegged at $50 billion 09 March 2016
With a compounded annual growth rate of 8.3%, the global video on demand market pegged at nearly $50 billion is set to dominate the video industry. Major drive to VOD services is the desire to watch content as per convenience. … Continue reading
