Industry Updates

LeEco investing in CDN for video on demand service in India 01 April 2016

IOT company LeEco, which entered the Indian market with smartphones earlier this year, has announced that it will be investing over $10 million to start an in-house Content Delivery Networks (CDN) in India. It will be launched in 10 cities, … Continue reading

Fullscreen – the popular YouTube network is now on VOD 31 March 2016

Fullscreen – a video on demand service claimed to be for the ‘social-first generation’ is being launched soon. Fullscreen is an already popular YouTube network which is jointly owned by AT&T and Chernin Group. The popularity of the network makes … Continue reading

Smart STBs growing in demand 31 March 2016

Increase in demand for interactive TV in many developed regions is fueling the need for smarter set top boxes having mobile connectivity, HEVC codec support, 4K resolution and many others. Hence there is pressure on equipment manufacturers to satisfy the … Continue reading

77% use VOD for the convenience of watching on their own time 31 March 2016

According to the President of Nielsen Product Leadership, Megan Clarken “…the growth of video-on-demand programming services…opportunities for all players in the media ecosystem…content will always be king…consumers will demand greater control and customization of the viewing experience…” The study by … Continue reading

Indian video on demand services set to zoom ahead 29 March 2016

Indian VOD is heating up. The region is becoming one of the largest smartphone markets in the world. Cisco predicts that the region could have around 650 million smartphones by 2019, while there were only 16 million TV households in … Continue reading

Deloitte report says 4G will help OTT grow in India 28 March 2016

4G is rolling out in India at a fast pace. According to a report by Deloitte, the demand for online content will increase rapidly in the coming years. The report mentions, “4G will bring complete transformation of… television viewing experience … Continue reading

Rise of no-TV households 23 March 2016

Around 25% of UK households subscribe to a video-on-demand service like Netflix. Around 1.3 million homes in the UK have no traditional TV, a number that increased from 90k in 2010. According to the report, “One theory is that non-TV … Continue reading

Time spent in streaming videos on smartphones 22 March 2016

Video streaming is happening on more than 80% of all smartphones. People aged under 25 consume twice the amount of time streaming videos than those over 25. The younger lot use YouTube for an average of 14 minutes a day … Continue reading

Video streaming to lead over linear viewing 22 March 2016

Video streaming, video-on-demand, OTT and other non-linear forms of TV will be growing well, according to a report by Boston Consulting Group. Time spent online has increased by 50 percent in a year. There was more than 50% demand for … Continue reading

Repetitive untargeted ads not liked by many 21 March 2016

According to the recent Nielsen survey, video-on-demand services having ads are growing. But consumers aren’t exactly happy with untargeted ads. Though a majority of them are of the opinion that they would like to watch free VOD content in lieu … Continue reading