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Google’s research claims that owing to the popularity of YouTube among 16-24 year olds in the UK, brands should invest around 24% of their TV budgets into YouTube. But Thinkbox, UK’s trade body for TV denies the claims. It states … Continue reading
Video on demand is becoming a part of everyday lives for many. According to a study by Nielsen, around 43% said that they watch some form of VOD at least once in a day. Numbers are as usual high in … Continue reading
Sky has invested $45 million in iflix, a Netflix type VOD company of Southeast Asia owned by Catcha Group of Malaysia and US based investment firm Evolution Media Capital. Sky also runs NOW TV, Sky Online and Sky Go on … Continue reading
Broadcast TV is still ruling in Philippines. According to Nielsen Global video-on-demand survey that polled over 30000 online respondents from 61 countries, 59% of Filipinos online have a cable connection and 16% have subscription video-on-demand. 45% of them access VOD … Continue reading
Online video advertising is growing , but is facing a problem of transparency. As online video streaming content consumption increases, led by YouTube which accounts for 75% of the traffic. According to Neil Nguyen, the CEO of Sizmek, “There is … Continue reading
4K HDR video streaming named Ultra has been launched by Sony. The service will currently be available exclusively for its own 4K Ultra HD TVs. Content will be available from Sony Pictures. Apart from 4K resolution, high dynamic range … Continue reading
The Chinese tech company Xiaomi makes its first investment in an Indian company; $25 million in Hungama Digital Media Entertainment. Hungama sees more than 65 million users for its music, video and movie content in a month. Local content will … Continue reading
According to Thinkbox, IPTV players like Netflix and Amazon now hold 4% of the total video consumption market in the UK. This has increased from 2.3% in 2014. 3 hours 51 minutes is the average time consumed on TV in … Continue reading
Comcast is eyeing a standalone option for its IPTV platform – Stream TV. Stream TV is offered at 15 USD a month as a skinny TV bundle made for mobile devices particularly. Now reports say that Comcast is going to … Continue reading
Around 20% of Australians households have more than one paid TV service. According to a survey by Canstar Blue, Australians in their 30s are more likely to have such an arrangement. Only 16% expressed interest of wanting to unsubscribe a … Continue reading
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