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Facebook sees 100 million hours of video streaming every day. The apps now have a dedicated tab for videos at the bottom. Facebook is optimistic about live streaming potential and is hence adding a lot of features to it. It … Continue reading
Verizon has invested more than $100 million for a 24.5% stake in online video channel AwesomenessTV. This is a move by mainstream company to find business in a non-mainstream traditional video streaming shows. The audience here would the young mobile-first … Continue reading
Online video advertising is growing , but is facing a problem of transparency. As online video streaming content consumption increases, led by YouTube which accounts for 75% of the traffic. According to Neil Nguyen, the CEO of Sizmek, “There is … Continue reading
Facebook is actively adding features to Facebook Live to make it competitive with industry leader, Periscope. Live video, after a dull start, has become a rage today, with Snapchat and Meerkat adding to the competition. Facebook is pushing publishers to … Continue reading
The internet has become a huge part of life and the economy of the nation. Some cellular companies along with brands and content providers subsidize data charges for increasing content consumption. Around 75% of operators in US offer incentives to … Continue reading
Live streaming campaigns are getting popular for brands on Facebook, Snapchat, YouTube, Periscope and Twitter – all of the companies have been increasingly investing in their live streaming infrastructure. BMW live streamed campaign video for its M2 model via Periscope. … Continue reading
4K HDR video streaming named Ultra has been launched by Sony. The service will currently be available exclusively for its own 4K Ultra HD TVs. Content will be available from Sony Pictures. Apart from 4K resolution, high dynamic range … Continue reading
The Chinese tech company Xiaomi makes its first investment in an Indian company; $25 million in Hungama Digital Media Entertainment. Hungama sees more than 65 million users for its music, video and movie content in a month. Local content will … Continue reading
PR professionals are increasingly using Periscope, Blab, Facebook Live and other live streaming apps to connect and increase engagement with target audience. Such apps can help brands go live from any mobile device. Experian, Kohl’s, UFC, GE, and Applebee’s are … Continue reading
According to Thinkbox, IPTV players like Netflix and Amazon now hold 4% of the total video consumption market in the UK. This has increased from 2.3% in 2014. 3 hours 51 minutes is the average time consumed on TV in … Continue reading
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