Able Channel’s Journey to an Emmy® Award-Winning Healthcare Streaming Service with Muvi

A purpose-driven streaming platform, Able Channel, is on a mission to create a dedicated health-focused streaming platform that brings together crucial medical information, insights, and deeply touching human stories. These stories cover a wide range from mental health, disability, aging, cancer, and more. 

Founded by Paul Goggin and Brian McCourt, their content “Forgetting 0/11: The John Cittenden Story” recently earned an Emmy® award in the Human Interest-Long Form Content Category. In this world of overflowing entertainment content and platform options, Able Channel is a groundbreaking OTT platform sharing stories of resilience, recovery, and courage.

Behind this inspiring success story lies a robust technology partnership with Muvi One, which powered Able Channel’s entire streaming infrastructure, from video hosting and delivery to cross-platform app deployment and audience engagement.

Challenges Faced by Able Channel

Building a healthcare and wellness platform is not the same as building the usual OTT streaming service. Platforms like Able are built for the service of humanity and therefore require attributes that reflect its sensitive nature and seamlessly provide hope in the form of content to those who need it.  

Building such a platform meant a few challenges that needed to be addressed. 

• Secure & Scalable Streaming Platform

Healthcare and wellness content often includes sensitive topics on mental health, patient stories, and medical insights, making data privacy and content security a top concern. Also, such stories give people the confidence to tell their own stories, and the content grows. Hence, the platform scalability was also a major concern. 

• Multi-Device Accessibility

Viewers are not just restricted to their television sets anymore. With the internet, the devices where content is consumed have also increased. Therefore, Able channel also needed a place where they could launch and scale their platform on browser-based platforms as well as multiple applications such as Roku, Apple TV, iOS, and more. 

• Free Content Delivery

One specific and special quality of Able Channel is that it does not charge its users to access content. When content is free, it has its scalability and deployment challenges and budget constraints.

How Muvi One Helped Able Channel’s Mission of Health Literacy

When Able Channel partnered with Muvi One, they found more than just a video hosting provider; they found a complete OTT ecosystem that aligned perfectly with their goals of accessibility, engagement, and storytelling.

Muvi deployed its Muvi One No-Code Platform solution that took care of everything that Able Channel needed in terms of the technical requirements of the OTT platform. Muvi One’s robust architecture, easy-to-manage CMS, and visual designer flexibility ensured Able Channel got the best of everything they needed to successfully launch, manage, and monitor their healthcare streaming service. 

Muvi One Features Deployed for Able Channel

• Video-On-Demand Streaming

Muvi One’s no-code OTT platform allowed Able Channel to launch a fully branded streaming service instantly to the global market, thereby telling impactful stories to the world. The website and applications are fully customizable due to Muvi One’s Visual Designer.

• Multi-Platform Content Delivery

Able Channel works on not just the website but also on a wide range of apps, including Roku, Fire TV, Apple TV, and all these applications were developed as per the customized requirements given by the Able Channel team. Using Muvi’s native app templates and deployment infrastructure, Able Channel successfully launched its platform to a wide range of users.

• Freemium Content Monetization

Able Channel does not charge its users. It’s a purpose-driven service, and therefore Muvi deployed the freemium monetization protocols for the website and applications.

• Hassle-Free Content Management With Muvi One CMS

Muvi’s built-in Content Management System provided Able Channel with complete control over its growing library of documentaries, interviews, and educational series. The CMS made it easy to upload, organize, and publish new content in minutes.

• Audience Engagement Via Video Cards

As said before, Able Channel is not just about video streaming alone. It’s connecting people, and for that, Muvi One deployed interactive video card feature  to conduct polls for engaging the audience. 

By outsourcing all the technical complexities to Muvi, Able Channel was free to focus on what it does best, telling stories that make a difference.

The partnership allowed their creative and editorial teams to channel all their energy into producing emotionally rich, medically verified, and visually compelling content, instead of troubleshooting servers or app updates. As a result, Able Channel is achieving new milestones every year. 

Here’s a look at the awards Able Channel has won in the past:

• 2024 Emmy® Win – “Surviving Suicide” (Societal Concerns)
• 2023 Emmy® Nomination – “Together We Are Able” (Diversity, Equity & Inclusion)
• Telly & Anthem Awards – For innovation and impact in health programming

Why Choose Muvi for Your Streaming Business?

The success of Able Channel’s health-first global streaming platform is a direct result of the strategic partnership with Muvi. Muvi One’s end-to-end OTT solution provided the exact features and scalability Able Channel needed to launch its video streaming platform globally. If you’re looking for a platform that can give you a complete end-to-end solution to manage and stream your content, Muvi is the one-stop solution for it. Want to learn more about Muvi One and how it can help you launch your streaming service? Get a free 14-day trial today.