Ad Macros
Why Are Ad Macros Important?
Why Are Ad Macros Important?
How Ad Macros Works
Configure Once. Personalize Every Ad Request
Creating and managing multiple ad tag URLs can be time-consuming. With Muvi, simply enable Ad Macros, select the parameters you want to send, and Muvi automatically fills in your ad tags with real-time values.
Need to add or update parameters later? Manage everything from the Muvi CMS without rebuilding your ad tags.
Turn Every Ad Request Into a Targeting Opportunity
Every macro you send becomes something your ad provider can act on. Content metadata helps match ads to what's actually being watched. Device and location signals give your provider what they need to differentiate by platform or region — for example, if a provider wants a campaign to run on web only, you map device or IP information as a macro, and Muvi sends that data with every request, so your provider can skip serving that ad to anyone watching on mobile.
None of this happens by default with a static ad tag; it depends on what your provider's ad server is built to do with the data Muvi sends.
Increase Your Ad Revenue
More context in every ad request helps your ad provider deliver more relevant ads. When the ad server knows what's being watched, on which device, and where, it can match campaigns more effectively.
Ad Macros also increases campaign eligibility by automatically sending the parameters many advertisers require, such as location or device type. That means more bids can qualify for your inventory and integrating with multiple ad providers becomes simpler.
Actual revenue impact depends on your ad provider's targeting capabilities and advertiser demand, so results will vary.
Information Ad Macros Can Send
ContentTitle, genre, season, episode, duration, content rating, and more — giving your ad server context about the content being watched.
Viewer & DeviceDevice type, device make, advertising ID, IP address, player dimensions, and other supported attributes to identify the viewer's screen and location.
ApplicationApp name, bundle ID, store URL, and platform-specific information to help your ad provider identify where the request is coming from.
Privacy & Consent Supported privacy parameters, including GDPR consent strings, so your ad provider can apply the appropriate consent rules on their end.
Built to Fit Your Ad Setup
Ad Macros works with the ad tag format you're already using — no need to switch tools or change how your ad requests are structured.
Most ad platforms still require engineering support, SDK changes, or backend updates to add new ad parameters. With Muvi, it's all handled from the CMS — no code, no developer dependency, no waiting on an engineering queue.
Muvi will help with Data Migration, Customizations, and Integrations. Switch to Muvi today!
Migrate to MuviStart Delivering Smarter Ad Experiences
- Configure ad parameters from the CMS
- Send content, device, and viewer data automatically
- Works across multiple ad providers
- No developer dependency