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44 million LATAM consumers watch OTT

According to reports, seven in ten homes in Latin America consume OTT content over popular video streaming platforms such as Netflix, Amazon Prime Video, Movistar Play, Baby TV, Claro Video etc. Netflix leads the list average consumers spending 9 hours of SVOD content from the US streaming giant.

Netflix is used by 48% of OTT homes up from 34% in 2015. The report also reveals that 80% people between 25-34 watch OTT video. Among those not watching OTT content, the reasons are to do with lack of time (43%), lack of interest (20%), the fact that linear TV is enough (18%), and poor broadband connection (12%).

 

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