An internet audience measurement study by Gemius has led to the finding that about 89 per cent of internet users in Ukraine are watching streaming TV at least once in a month while 60 per cent do it daily.

Women were found to be pro-active contributors in the daily streaming category. It was also found that 9 out of every 10 internet users in Ukraine watch TV at least once a month (that is almost at about 89 per cent), two per cent watch TV less than once a month and a bare nine per cent don’t watch TV at all.

This study further enforces the belief that streaming TV is gaining a strong foothold in Europe and video streaming platforms are well on their way to changing the way we consume content daily, weekly and monthly.