Written by: Roshan Dwivedi
An internet audience measurement study by Gemius has led to the finding that about 89 per cent of internet users in Ukraine are watching streaming TV at least once in a month while 60 per cent do it daily.
Women were found to be pro-active contributors in the daily streaming category. It was also found that 9 out of every 10 internet users in Ukraine watch TV at least once a month (that is almost at about 89 per cent), two per cent watch TV less than once a month and a bare nine per cent don’t watch TV at all.
This study further enforces the belief that streaming TV is gaining a strong foothold in Europe and video streaming platforms are well on their way to changing the way we consume content daily, weekly and monthly.