Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

89% of OTT Viewing Takes Place on TV Sets – Nielsen

Soumya Sekhar Published on : 06 November 2017

Nielsen recently announced the results of a study according to which streaming services are becoming more common every day with more than 50% of US households using some type of OTT video service.

Since 2014, it’s been able to track audiences for streaming programming. But with its new SVOD Content Ratings, the company says it will measure viewership of all content.

Nielsen COO Steve Hasker revealed four statistics about viewing habits including Netflix, Hulu Plus, and Amazon Prime:

  1. Total U.S. TV consumers (age 18+) are spending an average of 13 hours per month viewing SVOD streaming content.
  2. 89.5% of that time is spent viewing on the TV “glass,” and 10.5% on smartphones, tablets and other non-TV devices.
  3. Original content on SVOD streaming services, achieve ratings comparable to the most popular series on HBO and Showtime, such as “Game of Thrones.”
  4. An estimated 80% of time spent viewing SVOD is to catalog programming.

Hasker said, “These stats are a big deal and they’ve never been made public. It’s a killer fact that 89.5% of time spent viewing streaming services is in the TV glass and not on PC, tablets or smartphones. It’s an interesting reflection on how streaming is done – as a part of and not a replacement for the traditional TV experience.”

He claims that the data is a reminder that consumers prefer the best available screen for OTT viewing — the TV.

Written by: Soumya Sekhar

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
March 27

8:00AM PST

Introducing Muvi Live Paywall: Monetizing Live Streams

Introducing Muvi Live Paywall: Monetizing Live Streams,” where we delve into the cutting-edge world of live streaming monetization. As the landscape of streaming services evolves, Muvi is at the forefront with a revolutionary Paywall PPV monetization solution designed to empower businesses to maximize revenue from their live streams and events.

In this engaging webinar, we will provide a comprehensive overview of Muvi Live’s Paywall feature, exploring its functionalities, and the unparalleled advantages it offers to creators and businesses, especially those in the streaming industry. From seamless payment integrations to personalized user experiences, we’ll guide you through the key aspects that make Muvi Live Paywall a game-changer for content monetization.

Why Attend the Webinar:

  • Understand the present state of live stream monetization solutions.
  • Introducing Muvi Live Paywall – the ultimate PPV monetization solution for live streams.
  • Live demo of the Paywall feature: from setting up the price to purchasing and watching the stream.
  • How Muvi Live’s Paywall feature stands out among the rest.
  • Insightful tips on how to maximize your live stream revenue.

Introducing Muvi Live Paywall: Monetizing Live Streams,” where we delve into the cutting-edge world of live streaming monetization. As the landscape of streaming services evolves, Muvi is at…...

Event Language: English
1 hour