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Advertisers make inroads in to online streaming industry, Madison Avenue zeroes in on Netflix

Roshan Dwivedi Published on : 02 March 2015

KONICA MINOLTA DIGITAL CAMERA

Video streaming platforms like don’t carry advertising, but that hasn’t kept Madison Avenue from carving out new roosts in one of the video-streaming service’s flagship offerings. Three popular brews crafted by Anheuser-Busch InBev have found their way into the third season of Netflix’s “House of Cards,” according to Advertising Age, which also suggested Friday that Samsung products will do the same. The companies aren’t necessarily paying for the privilege. Anheuser’s Shock Top, Budweiser and Stella Artois show up in “Cards” because the brewer made the beverages available for the series’ prop masters and set designers.

Read the entire story here.

Written by: Roshan Dwivedi

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