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Subscription Pricing influences Purchase Decisions in Streaming Industry 07 March 2019

Purchase Decisions triggered by Price

According to a recent survey by BroadbandNow, 56.9% of people who access streamed content for video entertainment are motivated by price. And 38.9% of consumers, who are less influenced by price prefer using both cable and streaming services.

Compared to traditional TV customers, streaming-only users are more concerned about the total cost of service, and primarily make a decision on the basis of pricing. The study also finds that cord-cutters have higher satisfaction levels than those who pay for traditional satellite or cable services.

While OTT services have every reason to rejoice, traditional broadcasters are expected to slash their monthly subscription charges to sustain in the race, ensuring more flexibility to customers.

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