Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Broadcast Asia 2015 : The Future Of TV 05 May 2015

ott-multiscreen-9-entertainment-streaming-opportunities-13-638

When HBO announced its plans for HBO Now, a standalone video streaming service that does not require subscribers to sign up for a cable TV service, it raised a few eyebrows among industry watchers. After all, the US cable programming giant, known for blockbuster hits such as Game of Thrones, risked alienating cable TV companies which have been its key distribution partners since the birth of the cable TV industry. Yet, faced with stiff competition from the likes of Netflix, HBO had little choice but to jump on the over the top (OTT) bandwagon.

It is predicted that the Asian OTT market will reach US$8 billion by 2020, up from US$3 billion today. But what’s driving the demand for OTT, an industry buzzword that refers to the delivery of content over the Internet?

First, consumer demands have changed. Viewers no longer want to be tied to a programme schedule. They also like to watch – and sometimes binge-watch – their favorite shows at any time and on any device. Second, the rise of faster mobile and fixed broadband pipes have made it possible to deliver high definition and 4K content over the Internet without relying on aging cable TV networks.

And finally, the popularity of mobile devices has been driving the consumption of video content from TVs, to tablets and laptop computers. Viewers also prefer to see personalized ads and engage with video content through social media interactions.

Is Pay TV dead?

Lest you think the good old linear television is dead, think again. Several industry studies have shown that there is still room for growth in the pay TV industry.

According to Digital TV Research, pay TV revenues in the Asia-Pacific region will grow by US$10 billion between 2014 and 2020 to reach US$41.52 billion.

At the same time, pay TV penetration will rise from 59 per cent of TV households to 68 per cent by 2020. In China alone, there will be some 323 million pay TV households by 2020, followed by 179 million in India.

These pay TV providers are likely to augment their pay TV services with OTT video or video-on-demand services, allowing viewers to watch the same content on multiple screens on a PC or mobile device.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Related Blogs
The Importance of Security in eLearning Platforms

The Importance of Security in eLearning Platforms

  In recent years, eLearning has become increasingly popular as a means of accessing education and training online. With the...

20 March 2023
Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

  Celebrating 100 years of broadcast media and entertainment innovation, NAB 2023 is just a few days away. The best...

17 March 2023
5 Reasons to Meet Muvi at the NAB Show 2023, Las Vegas

5 Reasons to Meet Muvi at the NAB Show 2023, Las Vegas

  Muvi – the world’s most easy-to-use no-code streaming service provider, is gearing up to showcase its latest features at...

16 March 2023
On Premise Vs Cloud: Which is Best for your Video Business?

On Premise Vs Cloud: Which is Best for your Video Business?

  On premise Vs cloud – in order for us to determine which is best for the video business, first...

13 March 2023
Muvi is Set to Bring the World's First No-Code OTT Platform at NAB 2023 Las Vegas

Muvi is Set to Bring the World's First No-Code OTT Platform at NAB 2023 Las Vegas

  Muvi is all set to unveil the world’s first no-code OTT platform and its latest offerings at NAB 2023...

10 March 2023




 

Book a Meeting
close-link