Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Channel Surfing dies a slow death as SVOD takes the driver seat

Jayadeep Subhashis Published on : 16 July 2018

As per studies, channel surfing has taken a hit with increasing SVOD consumption across the globe. People are rather glued to a particular OTT platform or a specific online content rather than casually flipping through channels on TV.

Studies reveal that 39% of viewers tune into live programming from a traditional pay-TV provider, down from 47% last year, while on-demand sources (collectively) were the first choice for 48% of viewers.

Among younger viewers aged 18-34, only 26% lists live TV as a default viewing option. Around 50% of the same demography subscribe to at least two SVOD platforms among Netflix, Prime Video, and Hulu.

Peter Fondulas, a principal at Hub and co-author of the study says: “As online, on-demand platforms continue to become mainstream, live viewing has become the exception rather than the rule.”

Among OTT services, Hulu had seen a staggering subscriber jump of 58% while Amazon Prime and Netflix saw 49% and 48% jumps respectively.

Written by: Jayadeep Subhashis

Jayadeep Subhashis is a Content Marketing Expert with Muvi. He works closely with Muvi Marketing Team and conveys the Muvi brand story and business offerings through powerful web writing, articles, whitepapers, customer success stories, client communication & more. When not working, you can find him binge-watching on Netflix or reading Hollywood Reporter or dreaming of Meryl Streep, his all-time favorite actress!! You can follow him on LinkedIn: Jayadeep Subhashis Hota Twitter: @JayadeepSubhas1

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
April 25

8:00AM PST

Keep it Secure, Keep it Safe: Tips and Techniques to Protect Your Video Content

Streaming content security has quickly elevated to the number one priority across the industry. That’s because billions are being lost in live event revenue, such as sporting events, to pirates each year. But securing streaming content from theft isn’t an easy task. There are hundreds of possible vectors, everything from network intrusion to player/app doppelgangers to CDN leeching, through which pirates can obtain and redistribute content. In this webinar, SVTA CEO Jason Thibeault will take a look at some of the more prominent vectors, techniques and tips to mitigate potential problems, and discuss the recent SVTA Security Working Group publication, “OTT Streaming Security Checklist.” 

Why Attend the Webinar:

  • Understand the current state of streaming piracy.
  • Understand some of the more popular ways through which pirates get access to content.
  • Learn some tips and techniques to create a “layered” approach to mitigating piracy.
  • Learn about the new SVTA publication, “OTT Streaming Security Checklist”.

Streaming content security has quickly elevated to the number one priority across the industry. That’s because billions are being lost in live event revenue, such as sporting events,…...

Event Language: English
1 hour