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Channel Surfing dies a slow death as SVOD takes the driver seat 16 July 2018

As per studies, channel surfing has taken a hit with increasing SVOD consumption across the globe. People are rather glued to a particular OTT platform or a specific online content rather than casually flipping through channels on TV.

Studies reveal that 39% of viewers tune into live programming from a traditional pay-TV provider, down from 47% last year, while on-demand sources (collectively) were the first choice for 48% of viewers.

Among younger viewers aged 18-34, only 26% lists live TV as a default viewing option. Around 50% of the same demography subscribe to at least two SVOD platforms among Netflix, Prime Video, and Hulu.

Peter Fondulas, a principal at Hub and co-author of the study says: “As online, on-demand platforms continue to become mainstream, live viewing has become the exception rather than the rule.”

Among OTT services, Hulu had seen a staggering subscriber jump of 58% while Amazon Prime and Netflix saw 49% and 48% jumps respectively.

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Jayadeep Subhashis
Jayadeep Subhashis is a Content Marketing Expert with Muvi. He works closely with Muvi Marketing Team and conveys the Muvi brand story and business offerings through powerful web writing, articles, whitepapers, customer success stories, client communication & more. When not working, you can find him binge-watching on Netflix or reading Hollywood Reporter or dreaming of Meryl Streep, his all-time favorite actress!! You can follow him on LinkedIn: Jayadeep Subhashis Hota Twitter: @JayadeepSubhas1

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