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Chinese Big Brother for VOD platform

Online video platform Youku Tudou has commissioned China’s first ever version of Endemol’s flagship format Big Brother. Youku Tudou and a new Endemol Asia unit, Endemol China are collaborating on a ten-week series, Big Brother China. The series will go into production shortly ahead of an early 2015 launch. Youku Tudou, which formed out the merger of China’s two largest on-demand platform in 2012, claims 500 million active users and 200 billion video views annually.

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