Subscription OTT video services were found to offer the best experience, with 78.2% of respondents saying these services make it easy to find something to watch. This was followed by paid video-on-demand (PVOD) catalogues, with two-thirds of respondents stating they found the discovery experience easy. By contrast only 58.2% indicated that linear TV services made it easy to find something to watch on their pay-TV service.
Explaining the findings in the report, Digitalsmiths said that data was the foundation of success for the likes of Netflix. It noted that the subscription video-on-demand (SVOD) leader was investing ‘an incredible amount’ of time and money into understanding its subscriber base, down to the individual profiles created within accounts.