Written by: Roshan Dwivedi
The trend toward the shift in the time spent on subscription over-the-top (OTT) and video-on-demand (VOD) services from pay-TV firms could be down to investment in recommendation and discovery services, a Digitalsmiths report reveals.
In its Q3 2015 Video Trends Report, the TiVo company and content discovery firm surveyed 3,150 consumers, including several questions on whether they felt it was easy to find something to watch on OTT services, as well as on their pay-TV services.
Subscription OTT video services were found to offer the best experience, with 78.2% of respondents saying these services make it easy to find something to watch. This was followed by paid video-on-demand (PVOD) catalogues, with two-thirds of respondents stating they found the discovery experience easy. By contrast only 58.2% indicated that linear TV services made it easy to find something to watch on their pay-TV service.
Explaining the findings in the report, Digitalsmiths said that data was the foundation of success for the likes of Netflix. It noted that the subscription video-on-demand (SVOD) leader was investing ‘an incredible amount’ of time and money into understanding its subscriber base, down to the individual profiles created within accounts.
Source : Rapid TV News
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