OTT platforms like Amazon and Netflix are constantly increasing their content spends. According to a new report from a research consultancy firm Ampere Analysis, Netflix’s content spends are now very much comparable to a premium channel group or platform, marking a re-focus of the company’s overall content strategy.
The research stated that Netflix’s growth has been majorly defined by it’s global reach; however with its recent global expansion, the road has run out. Netflix is constantly re-engineering itself as a premium channel play and its content spends and refinements in content catalog clearly reflects it.
