Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Discovery Chief Says U.S. TV Market Is Weakening While Overseas Grows

Roshan Dwivedi Published on : 29 May 2015

David-Zaslav

Discovery CEO David Zaslav seemed more skeptical than usual about the growth prospects for U.S. television in his appearance this morning before investors at the Bernstein Annual Strategic Decisions Conference.  He provided a dreary report about everything from domestic advertising to content sales as he talked up Discovery’s international growth efforts.

Zaslav described the current upfront ad sales market as “pretty good, but not great” as the number of orders ebbs. “We’re not fully monetizing our ratings points,” he says. “The volume is not what we’d like it to be” — although it’s “significantly better” than it was in Q4.

The anemia partly reflects what he sees as a Nielsen problem as it catches up with people who watch TV shows on mobile and digital OTT platform based devices. “It’s critical that it gets measured, and that hasn’t been the case,” he says. “There’s stuff falling off the table that we’re not getting credit for.” (Nielsen, for its part, says it measures digital viewing but the networks’ and advertisers’ ratings rules require the company to exclude them from its ratings.)

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
December 07

8:00AM PST

The Evolution of Streaming: Past, Present & Future with Muvi

Let’s uncover the past, navigate the present, and chart the course for what’s next in the dynamic world of streaming! In this webinar, we’ll embark on a journey through the dynamic landscape of streaming, exploring its roots, current state, and the exciting innovations shaping its future, all while uncovering the role of Muvi in this transformative journey.

Things the webinar will cover:

  1. Introduction to Streaming’s Origins:
    • Tracing the beginnings of streaming technology.
    • Milestones and key developments that laid the foundation.
  2. Current Streaming Landscape:
    • Overview of the current streaming ecosystem.
    • Market trends, consumer behavior, and the impact of global events.
  3. Muvi’s Contribution to Streaming:
    • How Muvi has played a pivotal role in the evolution of streaming.
    • Case studies and success stories highlighting Muvi’s impact.
  4. Technological Advancements:
    • Exploring cutting-edge technologies influencing streaming.
    • Muvi’s role in integrating and harnessing these advancements.
  5. Content Delivery Strategies:
    • Diversification in content types and formats.
    • Muvi’s solutions for optimizing content delivery.
  6. Monetization Models:
    • Examining varied revenue streams in streaming.
    • Muvi’s tools for effective monetization and subscription management.
  7. User Experience and Engagement:
    • Enhancing user satisfaction and engagement.
    • Muvi’s features for creating a seamless streaming experience.
  8. Future Trends and Innovations:
    • Predictions for the future of streaming.
    • Muvi’s roadmap and commitment to staying ahead of industry trends.

Event Language: English
1 hour