Although Netflix, Amazon, and Hulu are miles ahead of Facebook when it comes to hits on online video content, Facebook’s video platform “Watch” has already raked in good viewership, if a Morgan Stanley report is to be believed.

According to the report, 40% of U.S. Facebook users view at least one video on “Watch” weekly. Of that group, 40% are aged between 16-34.

The survey included responses from 1,400 U.S. citizens and it used screenshots from the “Watch” platform to ensure that respondents knew it was different from a video appearing in the newsfeed.

Currently, YouTube remains the undisputed leader in free, premium, ad-supported streaming video.