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Facebook’s video platform “Watch” off to a strong start

Although Netflix, Amazon, and Hulu are miles ahead of Facebook when it comes to hits on online video content, Facebook’s video platform “Watch” has already raked in good viewership, if a Morgan Stanley report is to be believed.

According to the report, 40% of U.S. Facebook users view at least one video on “Watch” weekly. Of that group, 40% are aged between 16-34.

The survey included responses from 1,400 U.S. citizens and it used screenshots from the “Watch” platform to ensure that respondents knew it was different from a video appearing in the newsfeed.

Currently, YouTube remains the undisputed leader in free, premium, ad-supported streaming video.

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