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Factors contributing to OTT Success

Future success of over-the-top video services can be attributed to right pricing, relevant content and apt user interface according to a panel of experts at the Next TV Summit.

Hulu and YouTube recently made an entry into the OTT Live Streaming world and priced at $40 and $35 per month respectively. This is less than half of the monthly charge for traditional TV which is typically priced at $80. According to Tim Connoly, Senior VP, Hulu, the service is spot on in terms of attracting audience by providing the service at low prices, a modern “this generation” user interface and a UI that has the ability to put together live TV, on demand, DVR and subscription VOD in one location and not in silos that force the viewer to look for content. Read More

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