According to a report straight from the CES event in Las Vegas, global media consumers spend 5 hours a day in consuming videos which are 20% of their waking life. The survey that included 8500 pay-TV and over-the-top (OTT) subscribers across the U.S., Europe, and Latin America in 2017, revealed that an average global viewer spends 4.4. hours each day watching videos and 28 minutes in searching videos.
The U.S. consumers topped ranking with 5.1 average viewing video hours. While Brazil stood second with 4.7 hours of video consumption per day, UK (4.2 hours), Mexico and Colombia (every 4.1 hours) and France (3.7 hours) ranked third, fourth, and fifth respectively.
The survey also stated that 60% subscribe to SVOD services such as Netflix, Amazon Prime, and Hulu.
The study which was conducted among pay-TV and OTT subscribers across seven countries worldwide, reports, some 82% of “self-identified” SVOD subscribers are Netflix subscribers; 47% Amazon; and 32%, Hulu. When it comes to set-top streaming devices, 29% said they had Roku boxes, 21% had Google Chromecast, and 18%, Apple TV.