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Irrespective of screen size, long-form video more popular than short-form video

According to a recent report, long-form content accounts for the majority of time spent watching video on all screens. Differences in video consumption between the East and West coasts of the US were also cited in the report apart from the persistent growth of mobile and latest trends in online video advertising.

Although short-form video has the highest probability of being entirely watched, in a first-of sorts, long-form content with a length of more than 20 minutes accounts for majority of time (63%) spent watching video on all screen sizes.

As per the study, long-form content accounts for:

  • 98% of all time spent watching video on connected TVs, up from 83 per cent the year before;
  • 81% on tablets, also up from 51 per cent the year before;
  • 65% on computers, nearly doubling from a year before (35 per cent);
  • 55% on smartphones, a 26 per cent increase from Q1 2016.Further, the study reveals that mobile viewing is a major factor contributing to OTT growth attaining a high of 57% of all video plays in Q1 2017. Smartphones represented 47% of total plays and tablets amounted to another 10%. North American viewers were variant in consumption by 11% and viewers in Asia-Pacific (APAC) region were more active whereas a 10% year-over-year growth in mobile consumption was seen in Europe, the Middle East and Africa (EMEA) and Latin America (LATAM) regions. Read More

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