Mobile Viewing - Latest updates on Mobile Viewing
ITV invests $1 billion on new SVOD platform 09 August 2018
ITV has collaborated with leading technology companies, Hollywood studios, Wall Street banks, independent studios, and strategic partners in raising $1 billion for a new SVOD platform. The main objective is to bring back an ambitious new online video streaming service … Continue reading
India accounts for the highest online content consumption 28 December 2017
India is set to welcome more and more international online content providers and OTT platforms. According to study, India is the largest online content consumption market at a whopping 12.3 hours per week followed by Philippines and Thailand. Japan, however, … Continue reading
Mobile device viewing higher in India than the global average – Netflix 26 October 2017
Todd Yellin, vice-president of product innovation at Netflix, analyzes how Indian viewing habits are different from that of the US. He noticed how personal taste drives consumption for the Indian user. He said, “when it comes to the device mix … Continue reading
YouTube top ranking in terms of Mobile video viewing on Android 20 September 2017
According to new data from App Annie, Americans spent around 12 billion hours on the top 10 video streaming apps on Android in the period ending July 2017. This number has grown 45% year-over-year. Those surveyed spent 80% of those … Continue reading
Irrespective of screen size, long-form video more popular than short-form video 15 June 2017
According to a recent report, long-form content accounts for the majority of time spent watching video on all screens. Differences in video consumption between the East and West coasts of the US were also cited in the report apart from … Continue reading
Young millennials prefer OTT rather than broadcast content: Study 07 June 2017
A new study based on the media consumption and content discovery habits of young millennials in the age group of 18-24 years, suggested that OTT (over-the-top) platforms are the most common way for them to consume TV content (71%) wherein … Continue reading
Offline Viewing – Should your OTT Platform offer it? 05 June 2017
Cord cutting is quite the trend these days with the number of streaming services growing significantly each year. Gone are the days when watching movies and television from the comfort of a couch via satellite or cable TV was the … Continue reading
