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Millennials dominate Mexican OTT industry

According to a report, Mexican subscribers, aged between 18 and 34 years are the primary consumers of (over-the-top) OTT platforms.

The report which examined the consumption habits of 10,664 subscribers in the months September and October suggests that 25% of participants in the age group subscribed to at least one OTT service.

While Netflix raced ahead with 72% of millennials using the streaming service, América Móvil’s Claro Video (61%) and Televisa’s Blim (58%) grabbed second and third position respectively.

In the 35-55 age group, 17.5% had an OTT subscription and Netflix (61%) remained the most preferred OTT platform in this age group as well.

Traditional pay-TV recorded penetration levels of 62% in the second quarter of this year, leading to a slowdown in service adoption.

 

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