According to Common Sense media, streaming on mobile screen has become ubiquitous for kids in the US, with 98% of children under 9 years of age using a mobile device.
The penetration rate was only 52% in 2011, which rose to 75% in 2013, and now it’s a whopping 98%. 95% of children this age now have a smartphone, up from 63% in 2013 and 41% in 2011. 78% have a tablet, up from 40% in 2013, and only 8% in 2011. 42% of children now have their own tablet device, up from 7% in 2013, and less than 1% in 2011.
The average daily time spent on mobile devices has grown multifold, going from 5 minutes a day in 2011 to 15 minutes a day in 2013 to 48 minutes a day in 2017.
