Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Mobile screen usage becomes near mandate for American kids 26 October 2017

According to Common Sense media, streaming on mobile screen has become ubiquitous for kids in the US, with 98% of children under 9 years of age using a mobile device.

The penetration rate was only 52% in 2011, which rose to 75% in 2013, and now it’s a whopping 98%. 95% of children this age now have a smartphone, up from 63% in 2013 and 41% in 2011. 78% have a tablet, up from 40% in 2013, and only 8% in 2011. 42% of children now have their own tablet device, up from 7% in 2013, and less than 1% in 2011.

The average daily time spent on mobile devices has grown multifold, going from 5 minutes a day in 2011 to 15 minutes a day in 2013 to 48 minutes a day in 2017.

Don't forget to share this post!

Latest Posts

Get the Deal
Offer Valid till July 10th. T&C apply