Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Multicultural viewers drive OTT adoption in US

Roshan Dwivedi Published on : 25 June 2015
Horowitz Study Multicultural OTT

 

A new Horowitz Research study reveals that US multicultural viewers are more likely to have made over-the-top (OTT) an integral part of their viewing lifestyle.

The finding is interesting in part because multicultural viewers are traditionally pay-TV’s most valuable and leading-edge consumers. 45% of Black viewers, 46% of Asian viewers, and 51% of Hispanic viewers in the study report spending more than 20% of their total TV viewing time watching OTT video services (39% among White viewers).

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.