Written by: Roshan Dwivedi
Netflix recently created a licensing and merchandising arm that will work with its original kidvid properties. However, the goal is primarily to enhance the value of the IP rather than sell toys and T-shirts.
Netflix is doubling down on its kidvid investment because there is clearly more competition coming in the ad-free streaming arena. SVOD is ideal for children’s programming because parents don’t have to worry about advertising messages and the on-demand structure is a good fit for kids who often like to watch favorite shows over and over.