Written by: Soumya Sekhar
According to Parks Associates, the number of OTT video services in the U.S. has reached over 200 The firm found that 53% of internet-connected households subscribe to pay-TV and at least to one OTT service.
It’s interesting to note that more than 60 OTT services were introduced during the past two years, and only seven have shut down.This number is expected to grow significantly. Over 87% of OTT video services in the U.S. and 86% in Canada offer some type of subscription plans today which include freemium, ad-free premium, and other blended business models.
According to Brett Sappington, Senior Director of Research, Parks Associates, “Consumers are increasingly self-aggregating their OTT and entertainment services—they are adopting primary entertainment content sources and supplementing those sources with complementary video options.”