According to research reports, online video streaming is one of the most popular form of online entertainment. An average Australian spends around 12 minutes of every hour online streaming videos. The popularity of video streaming platforms such as Netflix, Stan is one of the reason behind the craze of online streaming.
Netflix is estimated to have a subscriber base of four million users, while Stan, a joint venture between Nine Entertainment and Fairfax has more than 1.1 million subscribers.
The report also states that Ten is predicted to offer subscription video-on-demand platform with its current owner, CBS, launching Ten All Access, planned on the US platform CBS All Access.