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Online video to drive 4.4% jump in global ad spend in 2015 31 March 2015

The media agency’s annual forecast claims that TV, while still the dominant medium for brands, has peaked. Global ad spend on television will slip from 39.4 per cent in 2014 to 37.3 per cent in 2017 as advertisers plough more of their media budgets into desktop and mobile internet.

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Roshan Dwivedi

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