In a recent research report, it is found that almost one-third of Asian OTT consumers are happier with ad-supported streaming services, for receiving content for free. The survey also highlighted, 21% of users opt for subscription services with limited ads and only 14% of viewers prefer paying a higher fee for ad-free streaming sessions.
The survey included OTT consumers from various Asian markets including Malaysia, Indonesia, Taiwan, Thailand, India, Hong Kong, Singapore, Philippines, and Vietnam. Most of the users use multiple subscription services in order to stream exclusive & compelling content.
The research also confirmed that pricing is one of the essential decision-making factors, as 54% of users don’t want to pay more than $4 per month and only a 20% of loyal subscribers agree to pay pricing between $5 to $9 per month.