Is OTT a friend or a foe?

Forum on OTT threw some interesting insight into whether it is a friend or a foe. During a panel at the Association of Cable Communicators NYC Forum on Tuesday, Evolution Digital marketing VP Tom Bracken indicated he sat squarely in the friend camp, while discussing video streaming platforms and services. He’s is a proponent of MSOs embracing and integrating video services in order to appeal to consumers. Citing learnings from focus groups in a company study, he said the “simplification of the offering for consumers” is something the cable operators really have to nail down.

It’s important to “try to move away things that annoy people,” such as having multiple connections to the TV, multiple remotes, and not providing “flexibility in programming packages.” If he were an MSO? He would allow skinny bundles and work to keep consumers “inside the walled garden” of the TV ecosystem.

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