Over-the-Top (OTT) video advertising now counts for 26% off video advertisement expenses, up from just 8% a year ago. It is estimated that OTT ad spend will increase to about 30% by the end of 2017.
When it comes to advertising reach, television still rules, but the explosive growth of streaming video is attracting media buyers and advertisers. Another big factor in the shift to OTT ad spending is the focused targeting capabilities it has. Not only can advertisers target niche audiences, but they can try and track their online activities.