Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

OTT Resistance Is ‘Foolish’, says Time Warner CEO 04 August 2015

Time Warner CEO Rob Marcus

 

Time Warner Cable chairman and CEO Rob Marcus told analysts Thursday that the cable industry should embrace over-the-top video, but added that at this stage of the game, the full cable bundle still appears to present the best value.

“At the highest level, we embrace over-the-top video,” Marcus said on a conference call to discuss second quarter results. “It highlights the value of the high-speed data offering that we deliver. We think it would be foolish to resist what might otherwise be an attractive behavioral trend.”

At the same time, Marcus said operators want to make sure they don’t lose customers to OTT video services and so far he said cable offers more content, better picture quality and more on demand choice.  “I feel like we can compete on that front,” Marcus said. “To the extent we don’t, shame on us.”

Already several programmers have launched direct-to-consumer video initiatives, including Home Box Office with HBO Now, Showtime and CBS All Access. Others are also looking into direct-to-consumer products – Walt Disney Co. chairman and CEO Bob Iger recently said ESPN could go direct in five years or so, and yesterday Starz CEO Chris Albrecht said a direct offering is one of the things the premium channel continues to evaluate.

But Marcus warned that content providers looking to bypass distributors and offer programming directly to consumers would be safe to price those offerings fairly.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Related Blogs
The 9 Best Live Broadcasting Software of 2023

The 9 Best Live Broadcasting Software of 2023

  Introduction Live streaming has become quite popular over the last decade and has emerged as an easy-to-reach method of...

27 March 2023
Get a Free ‘Exclusive’ Visitor Pass for The NAB Show Las Vegas, 2023,with Muvi

Get a Free ‘Exclusive’ Visitor Pass for The NAB Show Las Vegas, 2023,with Muvi

Muvi – the world’s first no-code OTT platform is ready to showcase its powerful features at the NAB Show 2023,...

23 March 2023
The Importance of Security in eLearning Platforms

The Importance of Security in eLearning Platforms

  In recent years, eLearning has become increasingly popular as a means of accessing education and training online. With the...

20 March 2023
Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

Design Stunning VOD Websites & Applications with Muvi Visual Designer at NAB 2023 Las Vegas

  Celebrating 100 years of broadcast media and entertainment innovation, NAB 2023 is just a few days away. The best...

17 March 2023
5 Reasons to Meet Muvi at the NAB Show 2023, Las Vegas

5 Reasons to Meet Muvi at the NAB Show 2023, Las Vegas

  Muvi – the world’s most easy-to-use no-code streaming service provider, is gearing up to showcase its latest features at...

16 March 2023




 

Book a Meeting
close-link