Over-the-top services continue to claim more of Americans’ video viewing time, a new survey from Horowitz Research found. Nearly 40% of viewers spend at least one-fifth of their viewing time watching OTT video on demand services such as Netflix, Hulu and Crackle, up from 31% of viewers in 2014, Adriana Waterson, senior vice president of marketing and business development for Horowitz, said in leading off the research organization’s Cultural Insights Forum.

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