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OTT video streaming services claims bigger viewing share, claims Horowitz Research

Roshan Dwivedi Published on : 31 March 2015

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Over-the-top services continue to claim more of Americans’ video viewing time, a new survey from Horowitz Research found. Nearly 40% of viewers spend at least one-fifth of their viewing time watching OTT video on demand services such as Netflix, Hulu and Crackle, up from 31% of viewers in 2014, Adriana Waterson, senior vice president of marketing and business development for Horowitz, said in leading off the research organization’s Cultural Insights Forum.

Read the entire story here.

Written by: Roshan Dwivedi

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