Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

VOD, OTT, Music & Gaming to overtake traditional media in India by 2022

Roshan Published on : 06 April 2017
India OTT Market

According to a recent EY media report, digital media may overtake traditional by 2021-22 as the broadband and smartphone penetration increases. Broadband penetration will be equals to one third of the smartphone penetration by 2021-22 and the costs will come at parity to enable the digital media growth, stated the report.

According an eMarketer research, Indian spend around two-and-half hours a day on traditional media, compared to an hour spent on the digital media. This is because the case in India is reverse of the case in US on the costs of broadband and cable services. In the US a cable pack costs US$80-90 a month, whereas broadband costs US$ 20-30, and in India cable subscription costs Rs. 250 and broadband Rs. 500-1000.

Written by: Roshan

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
May 30

9:00AM PST

API Security in Video Streaming

While video streaming, we have to deal with a lot of data which is sensitive and confidential related mostly to users and content. In order to keep that…...

Event Language: English
30 Minutes