According to Pay-TV Innovation Forum, developed by Nagra and MTM, Latin American Pay-TV businesses face several threats such as the economic imbalance, robust free-to-air (FTA) TV offerings, increasing propensity of over-the-top (OTT) services and rising levels of pay-TV piracy.
Some countries like Mexico and Peru reportedly have shown significant growth in the past few years in the Pay-TV segment. It is estimated that the industry will increase at a moderate rate in the near future.
The over-the-top (OTT) sector according to industry executives that are taking part at the pay-TV Innovation Forum was of the opinion that it was quickly developing and posing a threat to the pay-TV sector.
According to Simon Trudelle, senior director, product marketing; Latin American pay-TV operators have introduced their own OTT services after recognizing this threat from OTT competitors.
78% of major pay-TV operators in Latin America currently offer TV Everywhere services, while 22% also offer standalone OTT services.”
Improving the core pay-TV proposition will play a significant role in the future via advanced data and analytics. Read More