PBR launches new video-on-demand service RidePass

Professional Bull Riders (PBR) launched RidePass, a 24*7 over-the-top (OTT) online video streaming platform which will offer comprehensive PBR and western sports content. The online video platform will have 500 hours of exclusive live event coverage, news and opinions and original series as well.The video-on-demand (VoD) service will be available via web and mobile apps and fans will have access to over 150 live PBR.

Sean Gleason, CEO, PBR, quoted, “Fans have been asking for more live-event coverage, more access to the sport’s compelling personalities, and additional ways to celebrate cowboy values. RidePass will allow fans to stream everything from their favorite PBR and rodeo events to original western-themed sports series available nowhere else.”