Roku Introduces a Powerful Analytics Tool for OTT Advertisers

In an effort to target audiences who have shifted to its OTT platform, Roku announces a powerful analytics and planning tool – Activation Insights. As per reports, the new tool will help advertisers and brands in understanding their linear TV campaign performances and the OTT spend on the Roku platform.

As a part of Roku Ad Insights suite, Activation Insights will mainly help the brands to better model their potential investments on Roku’s streaming platform and engage audiences actively.

Scott Rosenburg, SVP and GM, Roku commented: “Smart marketers are significantly increasing investments in OTT to reflect the dramatic shift to streaming. And By adding the ability to tie advertising performance on linear with a specific audience that advertisers can gain on OTT, we are addressing a long-standing industry challenge for OTT media planning.”