Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Russia En Route To 100 Million OTT Video Subscribers 29 October 2015


Tvigle Media founder Egor Yakovlev believes that about 65% of all video starts in Russia will be on smart phones, set-top boxes and smart TVs. In fact, his optimism goes as far as suggesting that the overall audience for OTT video will go up to $100 million in Russia only with a monthly viewing duration of 80 hours approximately.

The ad-backed OTT video market will end up much higher at about  $800 million.

This suggested growth rate is further reinforced by claims of about 70% content being local productions in Russia and a quarter of its being produced for the second screen, or say, OTT platforms.

Don't forget to share this post!

Related Posts

White Papers

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter