RTVE, Spanish public broadcaster and commercial broadcasters Atresmedia and Mediaset have partnered for a joint OTT TV platform to compete with the biggies of the online video streaming services such as Netflix, Movistar+, HBO, and Sky in Spain.
The trio plan to launch an interactive TV platform will be open to all DTT broadcaster complementing the country’s digital-terrestrial offering. The OTT platform will boast content from the three broadcasters with the primary goal of improving the diversity and quality of the free TV offering with HbbTV functionality.
According to reports, the first phase of the venture to see the daylight this summer.
