Spotify, the music streaming giant with more than 207 million subscribers worldwide, launches a new analytic tool for music marketers to track the performance of ad campaigns. The tool is supposed to help artists understand the streaming conversion metrics minutely, and manage future promotions accordingly.
The metrics will mainly determine the behavior and actions of music listeners, after they listen to an ad. As Spotify’s majority of subscribers listen to free ad-supported service, this tool will greatly boost the ad performances for marketers.
The new conversion metric is a part of Ad Studio introduced by Spotify in 2017.