Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Streaming Media East ’15: The Power of the Niche 14 May 2015

Screen-Shot-2015-02-09-at-2.50.55-PM

Over-the-top (OTT) content providers are finding out what many subscription-based content providers already knew: There is money to be made by serving people who are passionate about a particular niche. This was evident during the “How OTT is Disrupting the Pay TV Business” panel at Streaming Media East.

John Klein, founder and CEO of Tapp, said it best: “Gerneralism is the enemy.”Tapp TV was basically built on this motto. According to its website, “Tapp is building the most popular and profitable collection of niche television channels in the world, connecting super-fans to the personalities they can’t get enough of.” Those personalities include the likes of Sarah Palin and Steve Arterburn. Tapp users pay $10 a month, says Klein, “that’s more than Netflix costs because even though Netflix has ‘all that’ they don’t have ‘this’.”

“When the capability to understand [your audience] exists, then if you don’t you’re actually at a disadvantage,” according to Sterling Proffer, head of digital at VICE Media. This is a lesson we hear across the digital media spectrum—people want personalized content that interests them, and the OTT video services market is poised to really capitalize on that trend.

Read the entire story here.

Don't forget to share this post!


Latest Posts

Start Muvi One 14-days Free Trial

No Credit Card Required

Your website will be at https://www.yourname.muvi.com, you can change this later.

Related Blogs
How to Build Your Own Samsung Tizen TV App Without Coding?

How to Build Your Own Samsung Tizen TV App Without Coding?

  Since 2015, Tizen OS has been empowering Samsung Smart TVs. Developed with the motto of “Screens for Everyone”, the...

08 December 2022
Video Conversion Rate - How to Generate and Convert Leads with Videos?

Video Conversion Rate - How to Generate and Convert Leads with Videos?

    A Video’s conversion rate is higher than any other content format. As competition gets tougher day by day,...

07 December 2022
DVR Enabled Live Streaming - Allows End-users to Play, Pause and Rewind Live Streams

DVR Enabled Live Streaming - Allows End-users to Play, Pause and Rewind Live Streams

    DVR-enabled live stream provides your audience an opportunity to pause, rewind, and continue watching during a live stream....

06 December 2022
How Ad-Supported Streaming Services is Going to Gain Traction in the Future?

How Ad-Supported Streaming Services is Going to Gain Traction in the Future?

    There is a cut-throat competition in the streaming industry and every business owner is fighting to gain maximum...

06 December 2022
Enhance Your Sports Live Streaming With Polling and Live Chat

Enhance Your Sports Live Streaming With Polling and Live Chat

  The season of sports live streaming is here. As we stand in the mid-way of the largest Football tournament,...

04 December 2022

Try Muvi One
Free for 14 days

Launch your Multi-Screen Streaming Service
Instantly
START FREE
close-link