Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Survey Claims Malaysians View Mobile Videos Primarily At Home

Roshan Dwivedi Published on : 14 January 2016

Over-the-top (OTT) video-on-demand (VOD) is on the rise worldwide, heralded by Netflix, which recently launched its service in 130 countries.

Of the features that define an OTT content player, a survey of 500 Malaysians revealed that they consider the top four to be: A smooth user interface (61 per cent), a buffer-free experience (58 per cent), high-definition video quality (56 per cent) and having the latest or fresh video content (54 per cent).

Besides the OTT video services preferences of Malaysian consumers, the survey also polled their video consumption habits and device preferences. Laptops and PCs were the go-to devices for Malaysians to view video content with 45 per cent of respondents choosing them. Smartphones (23 per cent), televisions (23 per cent) and tablets (9 per cent) followed behind. Half of all respondents stated that they view videos on laptops or PCs and smartphones daily.

The type of video content also influences the choice of viewing device. For short-form content with a run time of less than 10 minutes, 84 per cent of respondents opted for mobile devices. For long-form content, 93 per cent and 71 per cent of respondents opted for televisions and laptops respectively.

Source : E27

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes