Subscription video-on-demand or SVOD platform iflix has signed a strategic deal with global entertainment platform, Wattpad for an extensive content production. Under this agreement, iflix will co-produce original films related to some of the six million Indonesian story uploads on Wattpad.
With more than 9 million users streaming an average of 40 million minutes per day, Indonesia is iflix’s fastest growing SVOD market.
Sean Carey, Chief Content Officer, iflix quoted, “Storytelling is the bedrock of all great entertainment. With Wattpad, we now have the opportunity to work with thousands of talented Indonesian writers to bring their stories to life for millions of iflix users in Indonesia, and broadly across our 28 markets worldwide. With traditional distribution and platform requirements no longer a constraint and deep data and analytics available to measure performance and engagement, this deal allows us to create exciting original productions from hugely popular, local stories.”