The popularity of OTT services has sky-rocketed across 138 countries as the SVOD revenue set for a humongous $35 billion in 2018. The number is $10 billion more than what it was last year. Research also suggests that there will be 474 million SVOD subscriptions globally by end of 2018.
While the US expectedly grabbed the top spot, its influence over the online streaming market has been gradually diminishing thanks to the gradual growth of OTT consumption in other countries. The US contributed 56% of the global revenue in 2015, but this proportion will fall to 48% in 2018. However, the US will continue to add more than $10 billion in revenues over this period.”