According to reports, global OTT services is estimated to touch 777 million by 2023. There will be an estimated 409 million increase from 2017 to 2023. The report also suggests that China and the US will drive OTT wave across the globe and account half of the total SVOD subscriptions.
By 2023, Netflix will have approximately 192 million subscriptions (25% of the 777 million subscriptions), Amazon Prime Video 120 million (15%), China 235 million (30%. Netflix will add 82 million subs between 2017 and 2023.
A source revealed, “The US will have 208 million SVOD subscriptions by 2023; up by an impressive 76 million on 2017 despite its relative maturity. Its share of the global market will fall from 36% in 2017 to 27% by 2023.”
