Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Tennent online video campaign may be bellwether of faster shift from TV to OTT

Roshan Dwivedi Published on : 27 May 2015

image

Could beer show the way to online ad profits? As OTT video ad spending begins its upward growth, U.S. advertisers might be wise to keep an eye on the way a single Scottish company tackles next-generation ad strategy–and how its millennial-aged consumers respond.

Scotland-based lager producer Tennent is launching an online-focused campaign titled “Wellpark,” which will feature 30 short comedic online videos to be distributed across its platforms and YouTube this summer. The Drum reports that the shorts will be released every few days until the end of July, with many of them produced within 48 hours in order to stay in tune with world events.

Some TV and movie theater ads will be produced as well, but the focus is on OTT platform and the millennial-aged consumers that Tennent wants to reach.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.